Employer Brand Strategist training and certificate programme aims to provide HR, Employer Brand, Communication & Marketing professionals and People Managers with the knowledge, skills, tools and framework to master employer branding.

Employer brand online training programme covers strategic and operational challenges and tasks to develop and strengthen your expertise in attracting and engaging talent.

With the skills you’ll learn at Employer Brand Academy, you’ll be able to:

Attract better talent to your organisation to propel growth at a rapid rate.
Engage your employees & inspire them to work at their best by becoming a company they’re proud to be a part of.
Build long-lasting loyalty with existing & new employees – improving employee retention, workflow, & happiness.

Programme content:

Scoping your employer brand project
Engaging C-suite leadership and people managers
Auditing HR practices
Collecting and Analysing data
Defining the candidate persona
Creating a compelling and energising Employee Value Proposition
Rethink organisational workflows to optimise employee experience across all levels
Briefing and choosing a creative agency
Touch-point planning and developing a system for ongoing execution
Implementing your employer brand strategy
Measuring ROI