Course Curriculum

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How to build a robust employer brand strategy

A brief history of the Employer Brand

History - Quiz

Two main attributions: 1. Awareness & Attraction / 2. Engagement & Performance

Two main attributions - Quiz

Talent

Talent - Quiz

Engagement and Performance

Engagement and Performance - Quiz

Awareness and Attraction

Awareness and Attraction - Quiz

General concept

General Concept - Quiz

Scoping

Executive Buy-in

Executive Buy-in - Quiz

Project steps

Project steps - Quiz

Data Analysis

Data Analysis - Quiz

HR practices analysis

HR practices analysis - Quiz

In-depth Interviews and Focus Groups

In-depth Interviews and Focus Groups - Quiz

Competition Analysis

Competition Analysis - Quiz

Interim Report Template

Mentor meeting

Workshop I - Participants, Content

Workshop I Presentation Template

Candidate Persona

Candidate Persona - File

EVP (Employee Value Proposition)

EVP - File

Creative Brief

Test and Confirmation

Final Report

Final Report - Template

Implementation important steps

Touchpoint Planning

Touchpoint Planning - Template

Communication

Communication - File

Measurement

Candidate Persona and EVP

Results and Next Steps

Evaluation

Become a World-Class Employer Brand Professional

Master the ins and outs of employer branding with topnotch strategies & insider techniques.

Employer Brand Strategist training and certificate programme aims to provide HR, Employer Brand, Communication & Marketing professionals and People Managers with the knowledge, skills, tools and framework to master employer branding.



Employer brand online training programme covers strategic and operational challenges and tasks to develop and strengthen your expertise in attracting and engaging talent.



With the skills you’ll learn at Employer Brand Academy, you’ll be able to:

  • Attract better talent to your organisation to propel growth at a rapid rate.
  • Engage your employees & inspire them to work at their best by becoming a company they’re proud to be a part of.
  • Build long-lasting loyalty with existing & new employees – improving employee retention, workflow, & happiness.



Programme content:

  • Scoping your employer brand project
  • Engaging C-suite leadership and people managers
  • Auditing HR practices
  • Collecting and Analysing data
  • Defining the candidate persona
  • Creating a compelling and energising Employee Value Proposition
  • Rethink organisational workflows to optimise employee experience across all levels
  • Briefing and choosing a creative agency
  • Touch-point planning and developing a system for ongoing execution
  • Implementing your employer brand strategy
  • Measuring ROI

This programme consists of

Video lessons, E-book, Templates

On-demand videos, Quizzes, Case study and discussion, E-book, Templates

Community access

Access to Employer Brand Hub

One-to-one mentoring

Live session are conducted in the middle and at the end of the programme.

Testimonials

From our participants

Developed for those who manage the day-to-day of the employer brand, this course will help master the rationale, principles and general strategy of employer brand management.