EB Strategist Course Curriculum
Welcome. What's in the programme?
Let's get to know you better
How to build a robust employer brand strategy
A brief history of the Employer Brand
History - Quiz
Two main attributions: 1. Awareness & Attraction / 2. Engagement & Performance
Two main attributions - Quiz
Talent
Talent - Quiz
Engagement and Performance
Engagement and Performance - Quiz
Awareness and Attraction
Awareness and Attraction - Quiz
General concept
General Concept - Quiz
Scoping
Executive Buy-in
Executive Buy-in - Quiz
Project steps
Project steps - Quiz
Data Analysis
Data Analysis - Quiz
HR practices analysis
HR practices analysis - Quiz
In-depth Interviews and Focus Groups
In-depth Interviews and Focus Groups - Quiz
Competition Analysis
Competition Analysis - Quiz
Interim Report Template
Mentor meeting
Workshop I - Participants, Content
Workshop I Presentation Template
Candidate Persona
Candidate Persona - File
EVP (Employee Value Proposition)
EVP - File
Creative Brief
Test and Confirmation
Final Report
Final Report - Template
Implementation important steps
Touchpoint Planning
Touchpoint Planning - Template
Communication
Communication - File
Measurement
Candidate Persona and EVP
Results and Next Steps
Evaluation
EB Leader Course Curriculum
Global Leaders
When talent shines, bands light up
1/30 day global leaders programme
Quiz 1
2/30 day global leaders programme
Quiz 2
3/30 day global leaders programme
Quiz 3
Discussion and Coaching
4/30 day global leaders programme
Quiz 4
5/30 day global leaders programme
Quiz 5
6/30 day global leaders programme
Quiz 6
Discussion and Coaching
7/30 day global leaders programme
Quiz 7
8/30 day global leaders programme
Quiz 8
9/30 day global leaders programme
Quiz 9
Discussion and Coaching
10/30 day global leaders programme
Quiz 10
11/30 day global leaders programme
Quiz 11
12/30 day global leaders programme
Quiz 12
Discussion and Coaching
13/30 day global leaders programme
Quiz 13
14/30 day global leaders programme
Quiz 14
15/30 day global leaders programme
Quiz 15
Discussion and Coaching
16/30 day global leaders programme
Quiz 16
17/30 day global leaders programme
Quiz 17
18/30 day global leaders programme
Quiz 18
19/30 day global leaders programme
Quiz 19
20/30 day global leaders programme
Quiz 20
21/30 day global leaders programme
Quiz 21
22/30 day global leaders programme
Quiz 22
23/30 day global leaders programme
Quiz 23
24/30 day global leaders programme
Quiz 24
25/30 day global leaders programme
Quiz 25
26/30 day global leaders programme
Quiz 26
27/30 day global leaders programme
Quiz 27
28/30 day global leaders programme
Quiz 28
29/30 global leaders programme
Quiz 29
30/30 day global leaders programme
Quiz 30
Fundamentals of management
Case Study
