Course Curriculum

  • 1

    Introduction

    • Welcome to Recruitment Marketing course

  • 2

    Recruitment marketing

    • Content strategy

    • Content strategy - Quiz

    • Candidate persona

    • Candidate persona - Quiz

    • Recruitment marketing

    • Recruitment marketing - Quiz

    • Recruitment funnel

    • Recruitment funnel - Quiz

    • Showcasing corporate culture

    • Showcasing corporate culture - Quiz

    • Social media guidelines for employees

    • Social media guidelines - Quiz

    • Video recruitment marketing

    • Video recruitment marketing - Quiz

    • Influencer marketing

    • Influencer marketing - Quiz

  • 3

    Templates

    • Content plan

    • Social Media Content Planner

  • 4

    Case study

    • Case Study- Employer Brand Communication

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