Course Curriculum

  • 1

    Introduction

    • Your Expectations

    • Welcome. What's in the programme?

    • How knowledgeable are you about Employer Brand Management?

    • Let's get to know you better

    • Authentic Employer Brand - e-book

  • 2

    A Strong Foundation

    • A brief history of the Employer Brand

    • History - Quiz

    • Two main attributions: 1. Awareness & Attraction / 2. Engagement & Performance

    • Two main attributions - Quiz

    • Talent

    • Talent - Quiz

    • Engagement and Performance

    • Engagement and Performance - Quiz

    • Awareness and Attraction

    • Awareness and Attraction - Quiz

  • 3

    Scoping and Analysis

    • General concept

    • General Concept - Quiz

    • Scoping

    • Executive Buy-in

    • Executive Buy-in - Quiz

    • Project steps

    • Project steps - Quiz

    • Data Analysis

    • Data Analysis - Quiz

    • HR practices analysis

    • HR practices analysis - Quiz

    • In-depth Interviews and Focus Groups

    • In-depth Interviews and Focus Groups - Quiz

    • Competition Analysis

    • Competition Analysis - Quiz

    • Interim Report

    • Interim Report Template

  • 4

    Mentor meeting

    • Mentor meeting

  • 5

    Development

    • Workshop I - Participants, Content

    • Workshop I - Presentation Template

    • Candidate Persona

    • Candidate Persona - File

    • EVP (Employee Value Proposition)

    • EVP - File

    • Creative Brief

    • Test and Confirmation

    • Final Report

    • Final Report - Template

  • 6

    Implementation

    • Implementation important steps

    • Touchpoint Planning

    • Touchpoint Planning - Template

    • Communication

    • Communication - File

    • Measurement

  • 7

    Case Study

    • Candidate Persona and EVP

  • 8

    Results and Next Steps

    • Results and Next Steps

  • 9

    Last step

    • Evaluation

Pricing options

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