Course Curriculum
Welcome. What's in the programme?
Let's get to know you better
How to build a robust employer brand strategy
A brief history of the Employer Brand
History - Quiz
Two main attributions: 1. Awareness & Attraction / 2. Engagement & Performance
Two main attributions - Quiz
Talent
Talent - Quiz
Engagement and Performance
Engagement and Performance - Quiz
Awareness and Attraction
Awareness and Attraction - Quiz
General concept
General Concept - Quiz
Scoping
Executive Buy-in
Executive Buy-in - Quiz
Project steps
Project steps - Quiz
Data Analysis
Data Analysis - Quiz
HR practices analysis
HR practices analysis - Quiz
In-depth Interviews and Focus Groups
In-depth Interviews and Focus Groups - Quiz
Competition Analysis
Competition Analysis - Quiz
Interim Report Template
Mentor meeting
Workshop I - Participants, Content
Workshop I Presentation Template
Candidate Persona
Candidate Persona - File
EVP (Employee Value Proposition)
EVP - File
Creative Brief
Test and Confirmation
Final Report
Final Report - Template
Implementation important steps
Touchpoint Planning
Touchpoint Planning - Template
Communication
Communication - File
Measurement
Candidate Persona and EVP
Results and Next Steps
Evaluation
