What you will learn
By taking our courses, you will learn the fundamentals of employer brand management and the steps you need to build your strategy, implement, overcome difficulties, choose the creative agency and measure results:
- Scoping your employer brand project
- Engaging C-suite leadership and people managers
- Auditing HR practices
- Collecting and Analysing data
- Defining the candidate persona
- Creating a compelling and energising Employee Value Proposition
- Rethink organisational workflows to optimise employee experience across all levels
- Briefing and choosing a creative agency
- Touch-point planning and developing a system for ongoing execution
- Implementing your employer brand strategy
- Measuring ROI
Testimonials
From our participants
"This was a truly outstanding experience. The course is very well-structured. The material on employer brand management was exceptionally insightful, featuring relevant examples that greatly enhanced its value.
I highly recommend it to anyone looking to deepen their understanding of effective management techniques. The thoroughness and quality of the course make it a must-participate for professionals in the field.."
I completed the course in July 2020. This is the best course I have found so far that teaches how to implement an entire employer brand strategy from beginning to the end, concentrating in detail on each step and giving practical guidance and examples.
What I liked about the course was its precision and insights coming from tutors with decades of experience in the employer brand management! It is divided by short, manageable pieces of content, and also includes a quiz after each lesson, not just one at the end of the entire course. This gave me the chance to revise my knowledge and skills regularly.
The videos are recorded professionally, no problems with video, sound, connectivity, etc., absolutely flawless. This course gets you ready and eager to start the design and implementation of employer brand strategy in your company!
What I learned is invaluable, thank you!
Thrilled to announce that I've successfully completed the Employer Brand Strategist Certification program at Employer Brand Academy! 🎉
As an Employer Brand Specialist, this training was a crucial step in my professional development journey.
The Employer Brand Academy offered exceptional professional learning materials and invaluable mentorship meeting, truly elevating the educational experience to the highest standards.
"I had the pleasure to meet Ali Ayaz during couple of Master Classes on Employer Branding is Sofia, Bulgaria. His extensive knowledge from HR and Marketing point of view is undeniable, but what inspired me the most is his strategic approach, practical ideas and recommendations.
I found his book “Secret Formulas for an Authentic Employer Brand” extremely useful and a very good starting point from which to create the Employee Value Proposition of our company.
In addition to his proven professionalism, Ali has a very friendly and kind attitude, always ready to support with accurate advice and different points of view. I am glad that I have the opportunity to know such a dedicated employer brand consultant and I am looking forward to our next engaging and inspiring interaction.."
Our programmes include:
On-demand videos, E-books, Quizzes, Case studies and discussions, Templates
Access to Employer Brand Hub
Live session are conducted in the middle and at the end of the programme.
Frequently asked questions
Can't find an answer? Don't hesitate to reach out
The course is self-paced and may take as long as you need to complete it. There is a one-year time limit for completion.
You will have one year access
Once you enrol on the programme, course materials will be available online throughout the programme.
